Sormé Cosmetics Amazon A+ Banners, 2019 Scroll to Explore Elevating Sormé’s Brand Story Clean, cohesive, conversion-focused design For Sormé Cosmetics’ Amazon storefront, I developed a cohesive set of A+ content banners that combined lifestyle imagery, product close-ups, and succinct messaging. The designs balanced elegance with clarity, guiding customers through the brand narrative while reinforcing key […]
Catalog Design Fall/Winter 2025 JAFRA Scroll to Explore View FULL Catalog Bringing Catalogs to Life PRINTED & DIGITAL Comprehensive Visual Guides for Every Product Collection JAFRA catalogs are thoughtfully designed, multi-page publications that showcase the full range of the brand’s offerings—skincare, makeup, fragrance, and body care. As the designer behind these catalogs, I translate complex […]
Photo Retouching Precision & Impact Scroll to Explore Drag the slider to compare before & after. Retouching Challenges I Navigate Specialized Considerations beyond the standard retouching workflow to ensure every image not only meets expectations but truly stands out. Composite Light & Shadow: I often blend multiple exposures of the same shot to craft the […]
Photoshoot Creative Direction Scroll to navigate Pixel‑Perfect Shoot Direction I shape each shot long before the camera fires, translating brand DNA into tangible scenes that sell the story as powerfully as the product. My role covers: Mood boarding & visual research: Curating trend relevant inspiration and reference decks that lock in palette, texture, and emotional […]
Email Design Inbox Glow‑Up Scroll to Explore Beauty That Clicks High‑impact email layouts that showcase product story into irresistible opens and taps. From the first subject‑line sparkle to the final call‑to‑action, my email designs combine vibrant visuals with clean, conversion‑driven structure. Bold hero images spotlight star products, modular blocks keep offers flexible for consultants, and […]
Product Line Landing Pages Think of each product landing page as a mini-guidebook devoted to a single JAFRA line. When you click through, you’re welcomed by a bold hero image and a clear, friendly headline that says exactly what the collection is about. Each page kicks off with a quick “what it is & who […]
Brochure Design August 2025, JAFRA Scroll to Explore View FULL Brochure Monthly Must-Reads for 100K+ JAFRA Consultants Where launches and offers unfold into irresistible stories. Each issue is more than a product catalog—it’s a mini-campaign in print. Alongside fresh skincare, color, and fragrance releases, the bilingual brochure—crafted monthly in parallel English and Spanish versions—spotlights each […]
Brochure Design May 2025, JAFRA Scroll to Explore View FULL Brochure Monthly Must-Reads for 100K+ JAFRA Consultants Where launches and offers unfold into irresistible stories. Each issue is more than a product catalog—it’s a mini-campaign in print. Alongside fresh skincare, color, and fragrance releases, the bilingual brochure—crafted monthly in parallel English and Spanish versions—spotlights each […]
Brochure Design March 2025 JAFRA Scroll to Explore View FULL Brochure Monthly Must-Reads for 100K+ JAFRA Consultants Where launches and offers unfold into irresistible stories. Each issue is more than a product catalog—it’s a mini-campaign in print. Alongside fresh skincare, color, and fragrance releases, the bilingual brochure—crafted monthly in parallel English and Spanish versions—spotlights each […]
Mockups google pixel Scroll to Explore Visit Website Daring Colors An introduction Liko website was using a generic template, felt quite outdated and not in-line with the quality of his work. The main goal was to translate his high-end photography into a digital experience that would honor and present his work in a […]
