I’m Nikki, an LA-based Art Director and Creative Lead with over nine years in the beauty industry. Trained as an architect, I craft compelling brand stories, design vibrant packaging, direct multi-channel campaigns—including standout print and digital media—and love creating visuals that stop people mid-scroll.
I craft end-to-end art direction that transforms every touchpoint into desire and drives loyal, repeat customers.
With nearly a decade of shaping the look and feel of cosmetics and skincare launches, I fuse an architect’s trained eye for structure, color harmony, and fine detail with a storyteller’s instinct for emotion. From high-impact packaging to multi-channel campaigns, I translate brand strategy into visuals that stop the scroll, own the shelf, and live beautifully in print. I thrive on turning abstract concepts into sensory experiences—elevating brand identity, sparking consumer curiosity, and forging loyalty that lasts long after the first swipe or unboxing.
Own the visual direction for 30+ annual product launches across skincare, color, and fragrance lines.
Develop integrated campaign concepts (print, social, email, POS) that drove a 45% YoY lift in digital engagement for hero launches.
Lead a hybrid team of 3 designers, 2 copywriters, and 1 photographer—setting briefs, art-directing shoots, and enforcing brand consistency.
Partner with Marketing & E-commerce to align creative with funnel KPIs; contributed to 20% revenue growth in 2024 Latin America region.
Instituted a modular brand-asset library that cut turnaround time for regional adaptations by 30%.
Produced monthly brochures, marketing promotions, web/email assets, landing pages, and social graphics supporting seasonal promotions.
Maintained global visual guidelines, ensuring consistency across four regional marketing teams.
Shaped end-to-end ad campaigns, translating brand strategy into cohesive visuals that resonated across channels.
Produced integrated assets for digital, print, and experiential touchpoints, ensuring a seamless brand narrative at every consumer interaction.
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