Hello There!
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I’m Nikki, an LA-based Art Director and Creative Lead with over nine years in the beauty industry. Trained as an architect, I craft compelling brand stories, design vibrant packaging, direct multi-channel campaigns—including standout print media—and love creating visuals that stop people mid-scroll.
With nearly a decade of dedicated experience in the beauty and cosmetics industry, I bring a unique perspective to art direction and graphic design. My journey began with a foundation in architecture, a field that sharpened my eye for intricate shapes, harmonious colors, and compelling themes. This background has been instrumental in my ability to craft visually stunning and effective designs that resonate deeply within the beauty space.
I am passionate about visual storytelling and driven by the challenge of enhancing a brand’s identity. In the dynamic and ever-evolving world of cosmetics and skincare, I thrive on creating visuals that not only capture attention but also tell a story and build a lasting connection with the consumer.
We at The Gardeny are proud to offer carefully designed landscapes crafted to suit our commercial
clients’ preferences while prioritizing sustainability.
Developed art direction and communication pieces for all marketing initiatives and monthly product launches.
Participated in creative briefings and worked closely with the marketing team to present campaign needs that support overall brand strategy and activation.
Created compelling creative storytelling across multiple channels.
Supervised agencies and contractors for copywriting, translation, and photography.
Managed project workflows to ensure timely completion of deliverables.
Took a hands-on approach designing key visual assets (packaging, promotional materials, social media content, digital campaigns) to ensure brand consistency.
Led a team in designing engaging marketing deliverables for monthly product promotions, email communications, and other marketing needs.
Collaborated with creative personnel to produce visually compelling designs that drove brand engagement and sales.
Worked with the social media department to align digital pieces (landing pages, email campaigns, social posts) with monthly launches.
Developed monthly photography assets with contractors, keeping brand imagery fresh and updated.
Developed monthly brochures, catalogs, and marketing promotions based on seasonal initiatives and new product launches.
Created web communications such as email campaigns, web assets, and social media imagery for new launches and marketing initiatives.
Ensured brand consistency by reviewing and implementing guidelines provided by Worldwide Marketing.
Directed and executed visual concepts for advertising campaigns to ensure effective brand communication.
Managed a team of designers, offering guidance and feedback to achieve creative objectives.
Delivered integrated design solutions across digital, print, and experiential marketing platforms.
Designed engaging visual content for both digital and print media to enhance brand presence and customer interaction.
Collaborated with clients and internal teams to understand project goals and deliver customized design solutions.
Performed detailed photo retouching and editing for model shoots, ensuring high-quality imagery for campaigns, advertisements, and social media.
Our work is best experienced in motion. Don't forget to put on your headphones.
Creating a strong brand identity is essential for fashion brands to establish themselves in the market. Our services are dedicated to helping fashion brands define their unique identity through strategic branding initiatives.
Creating a strong brand identity is essential for fashion brands to establish themselves in the market. Our services are dedicated to helping fashion brands define their unique identity through strategic branding initiatives.
Creating a strong brand identity is essential for fashion brands to establish themselves in the market. Our services are dedicated to helping fashion brands define their unique identity through strategic branding initiatives.
Creating a strong brand identity is essential for fashion brands to establish themselves in the market. Our services are dedicated to helping fashion brands define their unique identity through strategic branding initiatives.
