Hello! My name is

Nikki Radfar

ART DIRECTOR / Creative Lead at Jafra Cosmetic

7 Years Experience

ABOUT ME

With nearly a decade of experience in the beauty and cosmetics industry, I’ve honed my skills as a graphic designer with a passion for visual storytelling. My journey from architecture to design has sharpened my eye for intricate shapes, colors, and themes, enabling me to craft visually compelling designs that resonate with beauty brands. I am driven by the desire to enhance brand identities through creative visuals, especially in today’s dynamic and ever-evolving world of cosmetics and skincare.

WORKING PROCESS
Work

Our Work Plan

OUR SERVICES
Service

What Can We Offer

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Jafra Cosmetic

Creative Lead

  • Developed art direction and communication pieces for all marketing initiatives and monthly product launches.
  • Participated in creative briefings and worked closely with the marketing team to present campaign needs that support overall brand strategy and activation.
  • Created compelling creative storytelling across multiple channels.
  • Supervised agencies and contractors for copywriting, translation, and photography.
  • Managed project workflows to ensure timely completion of deliverables.
  • Took a hands-on approach designing key visual assets (packaging, promotional materials, social media content, digital campaigns) to ensure brand consistency.

APRIL 2024 – PRESENT

Westlake Village, CA

Jafra Cosmetic

Senior Designer

  • Led a team in designing engaging marketing deliverables for monthly product promotions, email communications, and other marketing needs.
  • Collaborated with creative personnel to produce visually compelling designs that drove brand engagement and sales.
  • Developed monthly photography assets with contractors, keeping brand imagery fresh and updated.
  • Worked with the social media department to align digital pieces (landing pages, email campaigns, social posts) with monthly launches.

2020 – MARCH 2024

Got new project!

Jafra Cosmetic

Graphic Designer

  • Developed monthly brochures, catalogs, and marketing promotions based on seasonal initiatives and new product launches.
  • Created web communications such as email campaigns, web assets, and social media imagery for new launches and marketing initiatives.
  • Ensured brand consistency by reviewing and implementing guidelines provided by Worldwide Marketing.

MAY 2019 – MARCH 2020

Westlake Village, CA

KreativeVue

Art Director

  • Directed and executed visual concepts for advertising campaigns to ensure effective brand communication.
  • Managed a team of designers, offering guidance and feedback to achieve creative objectives.
  • Delivered integrated design solutions across digital, print, and experiential marketing platforms.

2018 – 2019

Santa Clarita, CA

838 Media Group

Senior Designer

  • Designed engaging visual content for both digital and print media to enhance brand presence and customer interaction.
  • Collaborated with clients and internal teams to understand project goals and deliver customized design solutions.
  • Performed detailed photo retouching and editing for model shoots, ensuring high-quality imagery for campaigns, advertisements, and social media.

2017 – 2018

Hollywood, CA

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Successful Projects

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Satisfied Clients

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Years of Experience

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Award Winning

TESTIMONIAL

What People Says

We met years ago at an advertising agency where we learned a ton of dos and some don’ts.

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Kai Farzam

Faison Designer

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Henry Barton

UX Ui Designer

Have a deferent question?

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