Mood boarding & visual research: Curating trend relevant inspiration and reference decks that lock in palette, texture, and emotional tone.
Prop sourcing & set dressing: Procuring décor and surfaces that reinforce campaign messaging, then arranging them for balanced composition and scale.
On set styling: Positioning products and accents to suit the specific offer while preserving the brand’s personality and hierarchy.
Lighting & atmosphere direction: Collaborating with the photographer and gaffer to design key, fill, and accent lighting that delivers the intended mood, shadow depth, and color temperature.
High end retouching: Executing color grading, skin cleanup, and detail enhancement for pixel perfect consistency across the final asset suite.
Note: I partner closely with the photographer for capture, focusing my expertise on creative strategy, set aesthetics, and post production rather than operating the camera itself.
