A premium chocolate and gifting brand built around elegance, warmth, handcrafted details, and emotionally driven gifting moments.
Client:
ShokoLove Chocolate Premium Brand
Date:
2026
Services:
Brand Identity / Packaging E-commerce / Campaign Design Social Media / Print / Retail Display
ShokoLove
Project Overview
Goal:
Create a refined chocolate brand that feels premium, giftable, romantic, and suitable for both everyday and seasonal collections.
Approach:
Develop a complete visual system across logo, packaging, product photography, web design, print, campaign assets, and retail touchpoints.
Outcome:
A cohesive brand world that can scale from individual chocolate bars to premium gift boxes, holiday editions, e-commerce, and in-store displays.
ShokoLove
Brand Identity System
A Soft, Premium Identity System
Logo Design Process
Design Elements
Typography Styles
ShokoLove
Core Packaging System
The packaging system uses warm ivory, cocoa brown, dusty rose, and delicate botanical illustrations to create a premium but approachable chocolate experience.
ShokoLove
Holiday Edition
The holiday edition extends the same brand language with richer warmth, subtle festive details, gold accents, and limited-edition flavor packaging.
Thank You Card
Flavor Guide
Insert Card
Brown Gift bag
ShokoLove
Print Materials
lorem ipsum
ShokoLove
Digital Experience
The website direction keeps the brand minimal and elegant while giving shoppers a clear path to explore core products, holiday editions, gifts, and corporate gifting.
Website Home Page Design
Website Shopping Page Design
ShokoLove
Campaign & Marketing Assets
The campaign assets build a consistent visual language across print, email, social, and web while keeping the brand emotional, minimal, and gift-focused.
Three vertical banner concepts extend the campaign into retail, pop-up, and gifting environments.
Campaign Assets
Social Media System
A minimal social set designed to carry the campaign across product stories, gifting moments, and seasonal messaging.
Campaign Assets
Email Marketing
Three vertical banner concepts extend the campaign into retail, pop-up, and gifting environments.
Campaign Assets
Web Banner System
A set of digital banners designed for homepage placements, seasonal promotions, and product-focused campaign moments.
ShokoLove
Retail & In-store Touchpoints
Retail assets were designed to support shelf presence, gifting moments, and in-store discovery while staying aligned with the premium packaging system.
01
Visual Identity
Visually match Elena's personal style
The design needed to be as elegant and clean as possible. I chose a
serif font that felt like one you’d see in a fashion newspaper, and plenty
of negative space ensures that the pictures do not fight with each other
for attention. I also used very muted colors to keep the focus on the
saturated ones in Elena’s photos.
DIGITAL STRATEGY
USER EXPERIENCE (UX)
USER INTERFACE DESIGN (UI)
PRODUCT DEVELOPMENT
Typhography
Big Shoulders Display
abcdefghijklmnopqrstuvwxyz
0123456789
Aa
Syne
abcdefghijklmnopqrstuvwxyz
0123456789
Aa
Colors
#19191A#5D5D63#ECECEA
02
The Solution
Visually match Elena's personal style
The design needed to be as elegant and clean as possible. I chose a serif font that felt like one you’d see in a fashion newspaper, and plenty of negative space ensures that the pictures do not fight with each other for attention. I also used very muted colors to keep the focus on the saturated ones in Elena’s photos.
We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.
SHOKOLOVE
Retail & In-store Touchpoints
Retail assets were designed to support shelf presence, gifting moments, and in-store discovery while staying aligned with the premium packaging system.
