Multichannel creative systems designed across editorial, digital, campaign, and consultant marketing experiences for a global beauty brand.
30+
Beauty Launch
Campaigns
100K+
Consultant Marketing Reach
Fluid
Digital & Print
Campaigns
60+
Page Monthly Editorial Systems
Overview
For several years, I contributed to the development of large-scale creative systems across editorial, digital, CRM, and campaign platforms for JAFRA Cosmetics.
My work spanned product launches, editorial design, digital experiences, retouching, omnichannel campaigns, and consultant-facing marketing materials.
Scope of Work
EDITORIAL
Monthly Brochures
Catalogs
Inserts & Flyers
Packaging
DIGITAL & CRM
Email Marketing
Landing Pages
Web Banners
Social media Posts
CAMPAIGN SYSTEMS
Seasonal Launches
Product Campaigns
Promotions
Art Direction
Photoshoot Planning
Retouching
Visual Storytelling
Product Launch Campaign
A multichannel campaign developed across brochure layouts, digital marketing assets, CRM emails, social media, and landing page experiences.
Large-scale editorial systems developed for monthly brochures and biannual catalogs featuring product storytelling, campaign visuals, promotional layouts, and consultant-focused content.
The work focused heavily on hierarchy, pacing, typography, bilingual adaptation, and maintaining visual consistency across hundreds of pages.
Digital campaign assets developed across email marketing, landing pages, web banners, and promotional experiences designed to extend campaign storytelling across online channels.
The work focused on responsive hierarchy, product visibility, campaign consistency, and conversion-oriented communication.
Creative involvement across photoshoot planning, visual selection, composition direction, image refinement, and campaign consistency.
The work supported broader marketing initiatives while helping maintain a cohesive visual language across seasonal launches and promotional campaigns.
+
High-end retouching and visual refinement developed to maintain consistency across campaign imagery, product marketing, editorial layouts, and digital assets.
The process focused on preserving natural texture, clean lighting, accurate color, and polished beauty presentation.
The JAFRA experience shaped a multidisciplinary approach to visual communication across editorial, campaign, digital, and marketing design.
Working across high-volume production environments required balancing speed, consistency, storytelling, and visual refinement across a wide range of formats and customer touchpoints.
