For Sormé Cosmetics’ Amazon storefront, I developed a cohesive set of A+ content banners that combined lifestyle imagery, product close-ups, and succinct messaging. The designs balanced elegance with clarity, guiding customers through the brand narrative while reinforcing key selling points—ultimately enhancing brand perception and aiding conversion
Structured Storytelling in Three Parts
From brand intro to product focus and back to the big picture
Each product line for Sormé Cosmetics required a coordinated set of A+ banners designed to guide shoppers through a clear narrative. The first banner in every set introduced the company with consistent brand messaging. The second focused on the featured product, highlighting its unique benefits and key selling points. The third brought the story full circle with a unifying message about the quality and variety of Sormé’s entire product range.
