Gather launch SKUs, promos, pricing, target regions, and print quantity.
Plot the narrative flow and pagination—teaser spread → hero launches → monthly offers → order form—with “hot zones” earmarked for bundles, QR codes, and urgency call-outs.
Designer ownership: ≈ 50% —I lead the narrative structure and layout planning; Marketing & Sales supply the data.
Lock palette, type hierarchy, and imagery style in line with broader campaign creative.
Sketch hero spreads and promo motifs to secure fast stakeholder alignment.
Designer ownership: ≈ 95% —Concepting, design direction, and presentation are almost entirely my domain.
Build the grid and placeholders, then art-direct product and lifestyle shoots or
coordinate retouching as needed.
Weave in benefit capsules, pricing blocks, and white space to balance aspiration with shoppability.
Designer ownership: ≈ 90% —I execute full layouts, direct shoots, handle all retouching, and share photo logistics only with the photographer.
Craft headlines, blurbs, and urgency tags; run legal and regional checks.
Circulate PDFs for feedback from Marketing, Sales Ops, and Regulatory; refine imagery, copy, or pricing until approved.
Designer ownership: ≈ 50% —I manage layout integration and revisions; content creation and legal approval rest with specialist teams.
Package final files, run color proofs, and sign off on hard proofs with the printer.
Coordinate fulfillment so 100K+ consultants receive the brochure right on schedule.
Designer ownership: ≈ 50% —I handle pre-press optimization and proof approvals; production logistics and distribution are shared with print and fulfillment partners.
